Turn it Up is our 30-day challenge that invites you to ride 10, 20, 30 or 50 times between October 22 - November 20, 2024. The more you ride, the bigger the prize waiting for you at the finish line.

Official participation in Turn it Up is limited to riders who have registered via www.soul-cycle.com or the SoulCycle app. Good news is - riders can join in on the fun up until the last day of the challenge! To join the Turn it Up challenge, sign up between Monday, October 22 through November 20, 2024 at 11:59PM PST. Then, ride 10+ times between October 22 until November 20 to complete the challenge.

Note: ClassPass riders are eligible to participate in the challenge by registering with their SoulCycle account to track progress.

Sign up between October 22 through November 20 on our website or the SoulCycle app. To check if you are signed up please check your app for the Turn it Up tracker, as it will show on the homepage. If you can see your challenge progress, you’re all set. When you come in to ride, you may also ask your local studio crew to help confirm if you’re registered!

You can sign up for Turn it Up during the challenge and up until the final day of the challenge. The final day for you to sign up in order for your rides to be counted toward Turn it Up is Wednesday, November 20, 11:59PM PST. All rides between October 22 until November 20 will count towards your goal even if you sign up throughout the challenge.

As an early sign-up perk, any rider who signs up for Turn it Up between October 14 through October 21, will be eligible to purchase a challenge-specific 10-pack to use throughout the duration of the Turn it Up Challenge. This 10-pack is 20% off a normal 10-pack. Multiple packs can be purchased. Have a goal of 20 rides? You can purchase two! Note: The special Challenge 10-Pack expires 30 days from the day of purchase and is not eligible for expiration extensions. If the Challenge pack is used to book classes during the sign-up window of October 14 to October 21, no expiration extensions will be given.

Nope! You can ride solo or ride with friends.

There is a 50-rider maximum on a team.

The Turn it Up challenge is limited to in-studio classes only. 

Absolutely! Every class you take from October 22 through November 20 counts toward the challenge — doubles and triples included.

SoulChallenges and 90-minute classes will count for two classes. That’s right- you’re two classes closer to reaching your goal.

Beyond the satisfaction of pushing yourself to accomplish this goal, depending on which goal you choose, all Turn it Up finishers will receive either Soul Early credit, classes, exclusive Turn it Up merchandise, or other branded merchandise.

10 Rides: 1 Soul Early, $35 Soul Shop Retail Credit

20 Rides: 1 Class, Exclusive Embroidered Baseball Hat

30 Rides: 2 Classes, FUJIFILM Instax Camera & Film

50 Rides: 3 Classes, Embroidered lululemon belt bag

They do not. You must complete the SoulCycle class in order for the class to count toward achieving your goal. All rides taken must be paid rides in order to be counted towards Turn it Up. Classes that are booked through the ClassPass trial, staff, staff guest and walk-in promos are not eligible to be counted throughout the challenge. Though these classes may show up on your ride tracker, they do not count toward your final ride total, therefore, eligibility to claim a prize. To ask for your current count feel free to ask yoursoulmatters@soul-cycle.com.

All classes must be booked under the account you used to sign up for Turn it Up to count toward your goal. 

Great question. Unfortunately, prizes are not stackable.

Any digital prize (i.e. SoulEarly, Class Pack Discounts, and/or Retail Credits) will automatically be dropped into riders’ accounts in the region that they signed up for at the end of the challenge, on or around December 2, 2024. Any physical prize (i.e. apparel, merchandise) will be picked up in the studio based on the studio you chose upon challenge sign-up. A list of riders by home studio will be provided to the studio teams for reference. After the challenge is completed, you will receive an email notification that your prize is ready for pick up. Riders may begin picking up physical prizes at their home studio on or around November 23, 2024.  

Class Credits for the 10, 20, 30 and 50-ride goal have an expiration date of 15 days from when they are dropped into eligible rider accounts and unfortunately are not eligible for extension.

Terms and Conditions